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Activision's Bizzare purchase.

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Posted by: BCCC

Picks up Project Gotham Racing developer:

quote:
Activision, Inc. today announced that it has acquired U.K.-based video game developer Bizarre Creations, one of the world's premier video game developers and a leader in the racing category, a $1.4 billion market that is the fourth most popular videogame genre and represents more than 10% of the total video game market worldwide.

This acquisition represents the latest step in Activision's ongoing strategy to enter new genres. Last year, Activision entered the music rhythm genre through its acquisition of RedOctane's Guitar Hero franchise, which is one of the fastest growing franchises in the video game industry.



The rest



Posted by: UnnDunn

Hmmm... interesting. I guess this ends their relationship with Microsoft Game Studios...





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